For years, discovering Klairs meant going online — finding us through a Reddit thread, an ingredient deep-dive, a recommendation from a K-beauty community you'd been quietly reading for months. That's how most of our US customers found us. And we loved that. It felt personal.
But something changed this spring. Dear Klairs is now on shelves in the United States — physically, in stores you can walk into — as part of OLIVE YOUNG's first-ever US retail locations in California.
Here's everything you need to know about where we are, what's available, and why this moment matters.
OLIVE YOUNG Opens Its First US Stores
OLIVE YOUNG — Korea's leading beauty and lifestyle retailer, with over 1,300 locations across Korea — has made its long-anticipated move into the American market. The first US locations opened in Pasadena, California, followed by Century City, Los Angeles. Dear Klairs is part of that opening lineup.
As Grit Daily reported in May 2026, the move signals more than a distribution update:
"It reflects the growing visibility of K-beauty in physical retail and the increasing demand for brands that pair performance with a clear, approachable identity."
— Spencer Hulse, Grit Daily (May 26, 2026)
What's Available In Store
Three products are launching as part of the OLIVE YOUNG US rollout — two from Dear Klairs, one from our sister brand By Wishtrend:
Dear Klairs Freshly Juiced Vitamin Drop
Our 5% pure vitamin C serum — formulated to be effective without the irritation that often comes with vitamin C. Over 4 million bottles sold globally.
Dear Klairs Midnight Blue Youth Activating Drop
A calming, slow-aging ampoule that has surpassed 1 million bottles sold. Recognized at the 2026 Seoul Award and the vegan cosmetics category at the 2026 Korea Representative Brand Awards.
By Wishtrend Pore Smoothing Bakuchiol Serum
From our sister brand — a treatment-focused serum built around bakuchiol, niacinamide, and peptides to refine pores and improve texture.
As Wonderwall noted, those product choices are deliberate:
"Rather than foregrounding intensity, the assortment favors calm performance, barrier-friendly language, and skin compatibility. That tone aligns with a consumer mood that has grown more wary of harsh formulas and more interested in products that communicate steadiness, clarity, and care."
— Chad Elise, Wonderwall (May 28, 2026)
What the Press Is Saying
US Business News highlighted what physical retail specifically unlocks for a brand like ours:
"A store shelf allows shoppers to slow down, take in the packaging, and understand the brand more immediately. That matters for a skincare line known for formulas created with sensitive skin in mind. Its appeal has always been tied to gentleness, clarity, and ease — qualities that often resonate more deeply in person than online."
— Melanie Marie, US Business News (May 28, 2026)
Wonderwall also pointed to the broader industry signal the launch sends:
"OLIVE YOUNG's embrace of the brand also speaks to the retailer. The company's U.S. expansion suggests that it sees room for a more emotionally intelligent beauty mix, one that makes space for brands that do not rely on shock value or aggressive claims to stand out."
— Chad Elise, Wonderwall (May 28, 2026)
In Our Own Words
Wishcompany CEO Park Soung-ho framed the launch directly: "Through this entry into OLIVE YOUNG's U.S. stores, we will contribute to the global spread of K-beauty. We plan to accelerate brand growth by expanding customer touchpoints and deploying diverse marketing activities within the U.S."
That's the strategic view. But from a product perspective, what it means is simpler: more people will be able to pick up a bottle of Klairs for the first time without a screen in between. They'll see the packaging, feel the texture, and make a decision in the aisle. For a brand built on the belief that gentle formulas are the most confident formulas — that moment of in-person discovery is one we've been working toward for a long time.
Where to Find Us
- OLIVE YOUNG Pasadena — Pasadena, California
- OLIVE YOUNG Century City — Los Angeles, California
Can't make it to California? The full Klairs lineup — including everything beyond what's stocked in stores — ships across the US from klairs.com.
As Seen In
- Grit Daily — "Dear Klairs Enters OLIVE YOUNG US and Gives K-Beauty a Gentler New Face" (May 26, 2026)
- US Business News — "Wishcompany Expands Its U.S. Footprint Through OLIVE YOUNG's First Physical Stores" (May 28, 2026)
- Wonderwall — "Olive Young US Debut Brings Dear Klairs to California Stores" (May 28, 2026)