Blue Line Press Kit
Dear, Klairs · Press kit · October 2026
The Blue Line, led by the Blue Caffeine Full Cover Eye Patch
A calming, EGF-centered routine from Dear, Klairs, the Korean sensitive-skin brand founded in 2010. The blue color across the line comes from guaiazulene, a chamomile-derived ingredient, not artificial coloring. Every product is vegan and cruelty-free (PETA-certified).
Hero
Blue Caffeine Full Cover Eye Patch
$22 · 60 patches (30 pairs) · 80 g
- 360° full-cover hydrogel shaped for four zones: eyelid, under-eye, crow’s feet and smile lines, rather than a crescent strip.
- Caffeine 5,115 ppm, niacinamide 2%, copper tripeptide-1 and EGF/FGF-family peptides, with azulene, panthenol and adenosine.
- Tip: chill in the fridge before use for an extra cooling feel. Leave on 15–20 minutes.
Clinical result
About 25% less under-eye puffiness after one use
Under-eye bag volume (mm³) on the applied area, measured before and after a single use; statistically significant (p<0.05). Study led by a university-hospital dermatologist at P&K Skin Research Center, 20 adults. Results reflect the full formula and patch format. Individual results vary.
The Blue EGF routine
How the eye patch fits into the rest of the line, in order of use.
Step 1 · Prep
EGF Blue Calming Toner Pad
$28 MSRP
- Guaiazulene, CICA exosome and EGF in a soft pad
- Consumer study: visible white bumps −40.8% and deep hydration +311% after one use
- Non-comedogenic tested
Step 2 · Mist
Blue EGF Calming Mist
$28 MSRP
- EGF 5 ppm + FGF 5 ppm, guaiazulene 300 ppm
- Bi-phase (9.3 : 0.7 water to oil) for cooling hydration
- Light enough to use over makeup
Step 3 · Serum
EGF Blue Youth Activating Drop
$39.99 · 50 mL (minis from $9.99)
- 10 ppm EGF with FGF peptides, guaiazulene and adenosine
- Post-blemish marks −23.2% at 4 weeks (ProbeM Skin Research Center, n=20, p<0.05)
- Formerly sold as the Midnight Blue Youth Activating Drop
Step 4 · Eyes
Blue Caffeine Full Cover Eye Patch
$22 · 60 patches
- 360° full-cover hydrogel
- About 25% less under-eye puffiness after one use (n=20, p<0.05)
Step 5 · Cream
Blue EGF Intensive Pro Cream
$25
- EGF 10 ppm, dexpanthenol 30,000 ppm, guaiazulene 300 ppm
- Clinically tested on stressed skin after heat exposure, with visible soothing after one use
Lips
Blue EGF Barrier Lip Balm
$10
- Shea butter 10%, EGF, ceramide NP, squalane
- Doubles as an overnight lip mask
Massage
Blue Peptide Gua Sha Multi Balm
$21
- 15 g water-essence balm with a built-in droplet-shaped gua sha stick
- Three peptides, caffeine 1%, panthenol and guaiazulene
Brand facts
- Dear, Klairs: Korean skincare formulated for sensitive skin since 2010, part of Wishcompany (Seoul).
- 100% vegan formulas, cruelty-free (PETA-certified).
- Some Blue Line products contain chamomile-derived ingredients; we suggest a patch test for anyone sensitive to chamomile. Full ingredient lists are on each product page.
- Sold in the US at klairs.com and the official Dear, Klairs Amazon store.
Press contact
CK · Director, Dear, Klairs (Wishcompany US)
press@klairs.com · +1 949-617-7134
High-res product, texture and model imagery, and one-page study summaries, are available on request.
Clinical and consumer study figures are as published on klairs.com and describe the appearance and feel of skin in cosmetic testing. Individual results vary. Prices are US MSRP as of October 2026.
