ENVÍO GRATUITO A EE. UU. A PARTIR DE $30

ENVÍO GRATUITO A EE. UU. A PARTIR DE $30

ENVÍO GRATUITO A EE. UU. A PARTIR DE $30

ENVÍO GRATUITO A EE. UU. A PARTIR DE $30

ENVÍO GRATUITO A EE. UU. A PARTIR DE $30

ENVÍO GRATUITO A EE. UU. A PARTIR DE $30

ENVÍO GRATUITO A EE. UU. A PARTIR DE $30

ENVÍO GRATUITO A EE. UU. A PARTIR DE $30

ENVÍO GRATUITO A EE. UU. A PARTIR DE $30

ENVÍO GRATUITO A EE. UU. A PARTIR DE $30

Dear, Klairs · Story Films

Tiny Crew, Big Skin Stories

Six 60-second animated stories, one product each. A tiny crew shrinks down to skin level to fix what goes wrong: heat, dryness, a missed step. Press play with sound on, then shop it right beside the film.

Product Spotlight: the tests, card by card →All Klairs films →

No. 01

The Night Shift on Your Cheek

Tiny keepers, a long week, and the signal they were waiting for.

The Night Shift on Your Cheek Watch
60 sec

A 60-second animated story under the microscope. Tiny keepers guard the skin on your cheek through hot heater air, a peeling bandage and red alarms, until a blue drop arrives as the signal. EGF Blue Youth Activating Drop carries 10 ppm EGF, the highest level permitted under Korean cosmetic standards. On tape-stressed skin it measured 46.5% calmer-looking 3 minutes after one use (PNK Skin Clinical Research Center, Aug 2024, n=21). 0.00 irritation score in human patch tests including sensitive skin; no added fragrance. Individual results may vary.

On screen

  • 10 ppm EGF — the most Korean cosmetic standards allow
  • 46.5% calmer-looking, 3 min after one use (tape-stressed skin, PNK, Aug 2024, n=21)
  • 0.00 irritation score (human patch tests, incl. sensitive skin)
  • No added fragrance
  • Give your night shift the signal.
Read the story

Counselor: Ever seen your skin up close?
Mina: Long week. Heater on, mask on, retinol on.
Keeper: Another hot wind!
Keeper: They peeled up the east side again.
Foreman: We can't keep up. No signal in days.
Counselor: EGF is a protein your skin already knows.
Counselor: Blue Drop carries 10 ppm — the most Korean cosmetic standards allow.
Foreman: …Is that the signal?
46.5% calmer-looking, 3 min after one use.
Keeper: Back to work, everyone!
Counselor: Wait… are you crying?
Mina: No… they just look so relieved.
EGF Blue Youth Activating Drop — 10 ppm EGF · 0.00 irritation score · No added fragrance. Give your night shift the signal.

No. 02

The Blind Spots

Under-eye patches cover the under-eye. The troublemakers just move next door.

The Blind Spots Watch
60 sec

A 60-second animated story about the spots an under-eye patch leaves behind. A tiny crew in coffee-bean caps covers the under-eye, and puffy little troublemakers pop up next door: eyelid, crow's feet and smile line. Blue Caffeine Full Cover Eye Patch wraps the whole eye area in one go, from lid to smile line, with 5,115 ppm caffeine. Eye bags measured 25.3% less after one use (clinical test by P&K Skin Clinical Research Center, 20 subjects). Individual results may vary.

On screen

  • 360° full coverage, not just under-eyes
  • Eyelid · Crow's Feet · Under-Eye · Smile Line
  • Caffeine 5,115 ppm
  • Eye bags ▼25.3% after 1 use (P&K Skin Clinical Research Center, 20 subjects)
  • Leave no spot behind.
Read the story

Leader: Morning shift! Cover the eye!
Crew: Covered!
Puff: Missed a spot!
Puff: Over here!
Puff: And down here!
Puff: Ooh, vacancy!
Captain Puff: Under-eye patches cover the under-eye. That's it.
Leader: …Then we cover everything.
Blue Caffeine Full Cover Eye Patch — 360° full coverage, not just under-eyes.
Leader: Bring the full cover! Big piece! Lift together!
Eyelid ✓ Crow's Feet ✓ Under-Eye ✓ Smile Line ✓ — 360° full cover.
Leader: Lid to smile line. No gaps.
Caffeine 5,115 ppm · Eye bags ▼25.3% after 1 use.
Captain Puff: …Where's the gap? There's no gap.
Crew: Full cover!
Leave no spot behind.

No. 03

Three Layers Thin

Cheeks get 10 to 15 layers. Lips get 3 to 5.

Three Layers Thin Watch
60 sec

A 60-second animated story about why lips dry out first. Cheek skin has 10–15 layers; lips have just 3–5 and no oil glands, so moisture slips away and winter's dry gang moves in. Blue EGF Barrier Lip Balm answers in three steps: Shea Butter 10% locks in moisture without a greasy feel, EGF strengthens the lip barrier, and Sodium Guaiazulene Sulfonate calms sensitized, irritated lips. No fragrance, no menthol.

On screen

  • Cheek skin · 10–15 layers / Lips · 3–5 layers
  • ① Lock in · Shea Butter 10% — Locks in moisture without a greasy feel
  • ② Strengthen · EGF — Strengthens the lip barrier
  • ③ Calm · Sodium Guaiazulene Sulfonate — Calms sensitized, irritated lips
  • No fragrance · No menthol
Read the story

Leader: Lip patrol! Hold the line!
Leader: Cheeks get 10 to 15 layers. Lips get 3 to 5.
Crew: And no oil wells up here!
Leader: So the water keeps slipping out.
Chap: Crunchy!
Crew: More water! …It just leaves!
Captain Chap: Thin walls never hold.
Blue EGF Barrier Lip Balm — beyond moisture, to the lip barrier, in three steps.
Leader: Three steps. Go!
Crew: Lock it in! (Shea Butter 10% — locks in moisture without a greasy feel)
Crew: Build it up! (EGF — strengthens the lip barrier)
Crew: Calm it down… (Sodium Guaiazulene Sulfonate — calms sensitized, irritated lips)
Captain Chap: Too… slippery…!
Crew: Soft again!
Seal it. Build it. Calm it.

No. 04

Twenty Thousand Whips

A heat wave on your cheeks, and a kitchen that whips back.

Twenty Thousand Whips Watch
60 sec

A 60-second animated story for days when skin feels heated, visibly red and dry. Little flares heat up the cheek, and a heavy, greasy fix only smothers it. In the kitchen, the crew whips Blue EGF Intensive Pro Cream 20,000 times into a dense yet light texture: EGF 10ppm supports the skin's moisture barrier, Panthenol 30,000ppm deeply replenishes moisture, and Guaiazulene 300ppm helps calm the look of visible redness. Irritation score 0.00; non-comedogenic tested.

On screen

  • Whipped 20,000 times
  • EGF 10ppm — supports the skin's moisture barrier
  • Panthenol 30,000ppm — deeply replenishes moisture
  • Guaiazulene 300ppm — helps calm the look of visible redness
  • Irritation score 0.00 · Non-comedogenic tested
Read the story

Leader: Heat wave incoming!
Flare: Hot, hot, hot!
Crew: It's getting red out here!
Crew: Too heavy! …And too greasy!
Captain Flare: Smother it all you want. We love it hot.
Blue EGF Intensive Pro Cream — intensive barrier care without the heavy, greasy finish.
Leader: To the kitchen!
Crew: …19,998, 19,999, 20,000!
EGF 10ppm supports the skin's moisture barrier. Panthenol 30,000ppm deeply replenishes moisture. Guaiazulene 300ppm helps calm the look of visible redness.
Crew: Cooling down!
Captain Flare: …It's so… light.
Crew: Light. And calm.
Light on skin. Serious about calm.

No. 05

First Things First

Cleanse, ???, serum, cream. The crew goes looking for the missing step.

First Things First Watch
60 sec

A 60-second animated story about the step right after cleansing. On a tight, freshly washed cheek, serum rolls off and cream won't spread, because the crew skipped a step. Supple Preparation Unscented Toner arrives like a first rain: a fragrance-free, pH-balanced first hydration step with Centella Asiatica, licorice, beta-glucan, panthenol and sodium hyaluronate. Layer it once or a few times, and skin feels ready for serum and cream.

On screen

  • The routine: Cleanse ✓ · Toner ✓ · Serum ✓ · Cream ✓
  • Centella Asiatica · Licorice · Beta-glucan · Panthenol · Sodium Hyaluronate
  • Fragrance-free · pH-balanced
  • Helps skin feel ready for serum and cream.
  • No essential oils · Layer once or a few times
Read the story

Leader: Fresh start, crew!
Crew: It won't sink in!
Crew: It feels so tight down here.
Leader: We skipped a step.
Supple Preparation Unscented Toner — the first hydration step, right after cleansing. Fragrance-free. pH-balanced.
Crew: Ahh… that's better.
Leader: One more layer?
Centella Asiatica, licorice, beta-glucan, panthenol, sodium hyaluronate.
Crew: Now it sinks right in!
Helps skin feel ready for serum and cream.
Crew: First things first!

No. 06

Where the Blue Comes From

Not paint. Not dye. A bedtime story about where the blue comes from.

Where the Blue Comes From Watch
60 sec

A 60-second bedtime story at blue hour. After a long, warm day, the youngest crew member asks why the cream is blue: is it paint? The crew walks to a chamomile meadow to show the answer. Midnight Blue Calming Cream gets its blue color from guaiazulene, a chamomile-derived ingredient, not artificial blue dye. A lightweight gel-type calming moisturizer with Centella Asiatica, Roman chamomile flower extract, Ceramide NP and sodium hyaluronate, it helps comfort skin that looks flushed, warm or stressed. No added fragrance; use as the last step.

On screen

  • Guaiazulene — chamomile-derived, not artificial blue dye
  • Centella Asiatica · Roman Chamomile · Ceramide NP · Sodium Hyaluronate
  • Lightweight gel cream · No added fragrance
  • Helps comfort skin that looks flushed, warm, or stressed.
  • Calm skin, the blue way.
Read the story

Leader: Long day. Let's cool this town down.
Kid: Why is it blue? Is it paint?
Leader: Nope. Follow me.
Leader: The blue comes from guaiazulene.
Leader: It's chamomile-derived. Not dye.
Midnight Blue Calming Cream — blue by guaiazulene, not artificial blue dye.
Crew: So light!
Centella Asiatica, Roman chamomile, Ceramide NP, sodium hyaluronate. Lightweight gel cream, no added fragrance.
Kid: …Blue is a good color for bedtime.
Helps comfort skin that looks flushed, warm, or stressed.
Calm skin, the blue way.

Animated characters, not real customers. Study details appear on screen and in each story; individual results may vary. Want the numbers card by card? See Product Spotlight.