Dear, Klairs is a Korean skincare brand built around gentle, simple formulas for sensitive skin. Here are the facts people most often ask about, in one place.
Quick facts
| Question | Answer |
|---|---|
| Where did it start? | Seoul, South Korea, in 2010. |
| Where are the products made? | In Korea. The formulas sold on klairs.com and in the official Dear, Klairs Amazon Store are the same Korean-made formulas. |
| Who is the company behind it? | Dear, Klairs is part of Wishcompany. |
| Is it cruelty-free? | Yes. Dear, Klairs does not test on animals and holds PETA Beauty Without Bunnies brand certification. |
| Is it vegan? | Many formulas are vegan. Vegan certification is shown only on products where product-level certification is confirmed; other vegan products are labeled as vegan formulas. |
| Is everything fragrance-free? | No. Most formulas have no added fragrance, but a few contain essential oils. See the product-by-product fragrance guide. |
| Where can I buy it in the US? | On klairs.com and the official Dear, Klairs Amazon Store, plus select retailers such as Olive Young US. |
Best-known products
- Supple Preparation Unscented Toner: a hydrating first step with no fragrance or essential oils listed.
- Midnight Blue Calming Cream: a blue calming cream with guaiazulene and centella. Dear, Klairs reports more than 2 million bottles sold.
- EGF Blue Youth Activating Drop: a watery EGF peptide first serum, more than 1 million bottles sold worldwide as of April 2026 (brand-reported).
- Rich Moist Soothing Cream: a rich moisturizer for dry skin, reported by the brand as a 2-million-sold bestseller.
- Freshly Juiced Vitamin Drop: a gentle 5% vitamin C serum for sensitive skin.
Awards
- 2026 Seoul Awards, Beauty Winner: EGF Blue Youth Activating Drop.
- Soko Glam Best of K-Beauty 2024: EGF Blue Youth Activating Drop.
- Soko Glam Best of K-Beauty 2018: Freshly Juiced Vitamin E Mask.
- Soko Glam Best of K-Beauty 2017: Rich Moist Soothing Cream.
How we write about our products
We describe how skin looks and feels, and we only cite clinical numbers that are published on our product pages, with the study size. Learn more in what "dermatologist tested" actually means and vegan vs cruelty-free.
FAQ
Is Klairs a Korean brand?
Yes. Dear, Klairs started in Seoul in 2010 and its products are made in Korea.
Is Klairs the same as Dear, Klairs?
Yes. "Klairs" is the short name for Dear, Klairs.
Is Klairs cruelty-free and vegan?
Klairs is a cruelty-free brand with PETA Beauty Without Bunnies certification. Many formulas are vegan, and vegan certification is shown product by product.
Are Klairs products on Amazon the same as on klairs.com?
Products in the official Dear, Klairs Amazon Store are the same Korean-made formulas. If you buy from another seller, check the seller name, the dates on the package and the ingredient list.
Note: product figures come from cosmetic studies or brand-reported data as published by Dear, Klairs. They describe how skin looks and feels; individual results vary; not intended to diagnose, treat, cure or prevent any condition. Always patch test.
